Qualified homeowners
Campaigns built to attract homeowners actively considering renovation work that fits the types of projects you want.
Growth Partner For Renovation & Remodeling Companies
Turn Your Ad Spend Into Qualified Homeowners Sitting Down For An Estimate
We help renovation and remodeling companies generate qualified homeowner opportunities through paid advertising, lead qualification, follow-up and appointment booking.
$500 one-time setup fee + $200 per qualified homeowner who actually shows up. No monthly retainer. You cover the ad spend.
Selective partnerships — one renovation company per agreed territory
The Problem
More Leads Aren't The Goal. More Qualified Homeowners Are.
Most renovation companies don't need another marketing agency filling their CRM with cheap Facebook leads. A name and phone number isn't a sales opportunity. What actually matters is getting in front of homeowners who are actively considering a renovation, fit your service area and project criteria, and are willing to sit down with you for an estimate. That's what we focus on.
Fast follow-up
Every enquiry is followed up quickly through SMS, email and direct outreach while their interest is still high.
Attended appointments
We focus further down the funnel. Not just leads. Not just bookings. Qualified homeowners actually showing up for their appointment.
How It Works
How The Partnership Works
Common Scale Media manages the homeowner acquisition process from the initial advertisement through to a qualified prospect actually attending an estimate or consultation.
- 01
Understand Your Business & Ideal Projects
We review your services, average project value, location, capacity, ideal customer and the types of jobs you want more of — then agree on what qualifies as a legitimate opportunity before launching anything.
- 02
Create & Run The Ads
We write the ad copy, produce the creatives and build the campaigns inside your advertising account. You pay the advertising platforms directly and retain full visibility over your ad spend.
- 03
Send Homeowners Through A Dedicated Funnel
Interested homeowners are sent through a campaign-specific landing page or lead form designed to capture the information required to assess whether they're a potential fit.
- 04
Follow Up Immediately
Automated SMS and email follow-up begins as soon as the enquiry comes in. We continue following up with prospects who don't respond immediately rather than letting potentially valuable enquiries disappear.
- 05
Qualify The Homeowner
We qualify prospects against the criteria agreed with you before the campaign begins — so your team doesn't waste time chasing people who were never realistically going to become customers.
- 06
Book The Appointment
Once qualified, we schedule the homeowner into your calendar for an estimate, consultation or site visit — and continue confirming and reminding the prospect leading up to the appointment.
- 07
They Show Up. You Take Over.
Once the homeowner attends the scheduled appointment, your team inspects the project, builds the relationship, provides the quote and closes the job. We handle acquisition. You handle the sale.
Our Performance-Based Model
No Monthly Retainer. Pay When Qualified Homeowners Show Up.
Traditional marketing agencies usually charge you every month regardless of whether the leads they generate turn into real conversations. We structure things differently.
One-Time Setup
$500
Covers the initial campaign build, funnel setup, qualification process, CRM infrastructure, tracking and follow-up systems.
Per Qualified Show-Up
$200
Paid when a qualified homeowner actually attends their scheduled appointment.
Monthly Retainer
None
You cover the advertising spend, paid directly to the platform. There is no markup on your media spend.
No qualified show-up = no $200 performance fee.
Who We Work With
Built For Established Renovation Companies Ready For More Projects
We work with renovation and remodeling companies that already know how to deliver great work and close qualified opportunities. The service is a strong fit for businesses that:
- 01Already have a proven renovation service
- 02Have capacity to take on additional projects
- 03Have meaningful project values where a qualified appointment has real economic value
- 04Can professionally quote and close renovation projects
- 05Are willing to invest consistently in advertising
- 06Want qualified homeowner conversations rather than simply buying cheap leads
Kitchen RenovationsBathroom RenovationsWhole-Home RenovationsHome ExtensionsOutdoor RenovationsSecond-Storey AdditionsMajor Remodeling Projects
Why Common Scale Media
We Care About What Happens After The Lead Comes In
Performance-focused
We care about attended homeowner appointments, not vanity metrics.
Further down the funnel
Generating a lead is only the beginning. Our systems are built around qualification, follow-up, booking and show-up.
Aligned incentives
There is no traditional monthly management retainer. Our performance fees are tied directly to qualified appointments that actually take place.
No shared leads
The enquiries generated through your campaigns are generated specifically for your business. You're not buying the same homeowner enquiry alongside several competing contractors.
Selective partnerships
We work with a limited number of companies within an agreed territory. We'd rather build strong campaigns with a smaller number of partners than sign every renovation company possible.
Want More Qualified Homeowners Sitting Down For An Estimate?
Answer a few questions about your renovation business and we'll see whether working together makes sense.
$500 one-time setup$200 per qualified show-upYou cover ad spendNo monthly retainer